Summary:

• Used Tableau to Analyse the Data and recommended strategies to be implemented to increase the test completion rate by 15% over 3 months.
• Generated Insights based on Top 10 countries completing tests, narrowed it down to provinces, and recommended the location to advertise locally (Area Customed Advertising).
• Suggested company to send timely reminders based on analysis of data on a monthly, weekly, and daily basis. Most of the users are activer between 6-8 pm, set reminders accordingly.
• Advised the company to give free trails on social media, especially during off-work periods and on weekends to retain the current customers and improving their progress.

Full Story can be accessed at the Link to Tableau